“Our global partnerships gave us unique insight into what was happening,” the charity’s then–executive director, Meredith Ayan, told one reporter last year.Īmid that PR blitz, the group capitalized on all the classic tropes of animal fundraising-solemn dogs with large, sad eyes, for instance-exploiting the enduring power of cute puppies to separate people from their dollars with pleas that urge donors to rescue “hungry and abandoned” pets. In an uncertain landscape for animal lovers-remember when people weren’t sure if their pets might spread the virus?-SPCAI’s leadership offered itself as a credible expert. Into the void stepped a New York–based charity, the Society for the Prevention of Cruelty to Animals International, for which the pandemic presented a useful-and lucrative-opportunity.ĬOVID has been a public relations boon for the organization, with its leaders quoted in the New York Times, in the Detroit News, and in a lengthy write-up by Forbes. ![]() In those early days before everyone you know had a “pandemic pet,” adoptions actually slowed as people adjusted to life in lockdown and many animal shelters were forced to close. When the coronavirus hit the United States last year, the pandemic sent a shockwave through the animal welfare community. Sign up for the free Mother Jones newsletter. Get a daily recap of the facts that matter.
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